Nearly all companies rely on some kind of applicant tracking system to aid their process of recruiting new talent. Applicant tracking systems (ATS) scan and sort through an indefinite number of resumes to create a list of qualified applicants. A human typically does not have to review an application until after an initial scan of applications, requiring extra care to ensure candidates can pass the software’s initial scan. The perfect ATS optimized resume will be as clear as possible, easy to read, and include important keywords to rank a resume among the highest of the group. Review our steps to see how one would create an ATS optimized resume to avoid making mistakes that will toss the resume aside.

90% of job seekers consider an employer's branding when applying for jobs, according to a 2019 report from Wonderful Workplaces, an employer branding agency. Part of running a successful business now includes enforcing a brand that will promote your company culture before a potential employee starts their first day. As successfully recruiting top, up-and-coming talent continues to become more difficult, establishing and honing your brand will be absolutely paramount to the success of businesses. With that in mind, here are a few ways you can build and communicate your staffing brand's message.